Booth St market study · private draft2600-2604 N Booth St, Milwaukee 53212
Brick building from the street

Market study for the owner · Riverwest, Milwaukee 53212

2600-2604 N Booth St

6 units, 7,868 SF, bought Jan 26, 2026 at $850,000 (County deed #11572508). Where it stands in the 2026 market, by the numbers, every figure sourced.

Where you stand (short version)

The price is supported at market rents

You paid $850,000 on Jan 26, 2026 (County deed #11572508). Measured against rent, that is GRM 9.43 on today's rent and GRM 7.94 on market rent (the trade at both rents, source note). Priced piece by piece at market rents, the building works out to $795,949 to $975,276, close to the middle of that range at your $850,000 (the component calculation). The units are in great shape and fully leased; the rents are simply below market, so the work that pays is the rent roll. The full picture is below.

Value, piece by piece

$795,949-$975,276

Apartments at 7.74 to 9.72 times rent plus shops at a 7.2% to 8.5% return (the component calculation).

Middle of that range

$885,446

Against the $850,000 you paid on Jan 26, 2026 (County deed #11572508).

Rent gap per year

$17,000

Worth about $139,000 of value at the same rates ($91,800 on the apartments, $47,160 on the shops) (the gap measured, source note).

The property in pictures

29 photos from the sale listing

Click any photo to open it full size; the arrow keys and the on-screen buttons step through the set. All 29 come from the 2025 sale listing (LoopNet listing 35897675).

The subject

Property
2600-2604 N Booth St (also fronting 808/810 E Clarke St) (the property record)
Units and mix
6 units: 3 apartments (2BR) plus 3 street-level shops (bakery, acupuncture clinic, salon) (the rent roll)
Building
7,868 SF gross (7,011 SF rentable), built 1880 (Appraisal (Lingeman, Jan 12, 2026), p. 35)
Price
$850,000 on Jan 26, 2026 (County deed #11572508)
Per unit, per SF, assessment
$108.03 per SF · $141,667 per unit · assessed $838,300 (2025) (the deed and the property record)

7,868 SF is gross building area; the rentable area is 7,011 SF (Appraisal (Lingeman, Jan 12, 2026), p. 35).

Market evidence · rents

Residential rent comparables

Seven two-bedroom comps in Riverwest and just around it, sized against each of your three apartments. Your building appears twice: at today's rents and at market (the at-market-rents row). Sort any column; each listing's story and source open in its Details.

Sort
PropertyUnitSFRent per monthRent $/SF/mo
subject photo2600-2604 N Booth St Subject
3 apartments at today's rents
3x 2BR (1,440 / 1,050 / 1,421 SF)avg 1,304 SFavg $1,398/mo ($4,195 total)$1.07/SF/mo
subject photo2600-2604 N Booth St - at market rents (Pro Forma) Subject
the same 3 apartments at market rents
3x 2BR (1,440 / 1,050 / 1,421 SF)avg 1,304 SFavg $1,698/mo ($5,095 total)$1.30/SF/mo
comp listing photo2105 N Booth St Unit 1, Milwaukee, WI 53212
1000 SF · on the subject's block, Riverwest
2BR/1BA1,000 SF$1,799/mo$1.80/SF/mo
comp listing photo2204 N Booth St Lower, Milwaukee, WI 53212
1300 SF · on the subject's block, Riverwest
1,300 SF$1,950/mo$1.50/SF/mo
comp listing photo2822 N Fratney St #A Milwaukee, WI 53212
905 SF · 0.8 mi N, Riverwest
2BR/1BA905 SF$1,545/mo$1.71/SF/mo
comp listing photo914 E Townsend St Upper, Milwaukee, WI 53212
1150 SF · 1.5 mi N, Riverwest
2BR/1BA1,150 SF$1,400/mo$1.22/SF/mo
comp listing photoRow House 31, 2650 N Humboldt Ave, Milwaukee, WI 53212
1550 SF · 0.7 mi SE, Lower East Side (outside Riverwest)
1,550 SF$2,345/mo$1.51/SF/mo
comp listing photo2138 N Buffum St Lower, Milwaukee, WI 53212 (brewer's Hill)
1200 SF · 0.1 mi W, Beerline B
2BR/1BA1,200 SF$1,625/mo$1.35/SF/mo
comp listing photo2332 N Holton St #2332, Milwaukee, WI 53212
1105 SF · 1.6 mi N, Harambee
2BR/1BA1,105 SF$1,590/mo$1.44/SF/mo

The tagged match names the subject unit each comp is sized against; the 1-bath comps sit below your units' 1.5+ bath cluster and never anchor the top of the range. Rents are asking rents unless the row says otherwise.

Subject (yellow) Residential rent comps (ink) Click any pin for its figures, a photo, and its source note.

Market evidence · rents

Retail rent comparables

Seven small-bay storefront records in Riverwest and on the Holton and Locust corridors: what leased, what asked, and on what terms. Each rate states its lease structure (gross, modified gross, or net) so it lines up with your three bays. Rows without a published rate are dated lease evidence.

Sort
PropertySpaceRent per month$/SF/yrSuits the subject
subject photo2600-2604 N Booth St Subject
3 street-level bays at today's rents
3 bays: 500 / 1,000 / 1,600 SF$3,315/mo in place$12.83/SF/yrthe subject bays themselves
subject photo2600-2604 N Booth St - at market rents (Pro Forma) Subject
the same 3 bays at market rents
3 bays: 500 / 1,000 / 1,600 SF$3,832/mo at market$14.83/SF/yrthe subject bays themselves
512-514 E Center St (Commercial Storefront Unit), Milwaukee, WI 53212
984 SF · 0.6 mi N, Riverwest
about 984 SF$960/mo in place$11.71/SF/yrYour bakery bay (1,000 SF, exact size match)
1927 E Locust St (Retail/Office), Milwaukee, WI 53212
6,132 SF · 1.3 mi NE, East Side (outside Riverwest)
6,132 SF building--Your salon and clinic bays (E Locust corridor lease demand)
comp listing photoRiverworks Commons, 3901-3925 N Richards St (1,447 SF In-line Unit), Milwaukee, WI 53212
1,447 SF · 2.1 mi N, Williamsburg Heights
1,447 SF$1,688/mo NNN base$20.37/SF/yr grossYour acupuncture bay (1,447 SF); shows the net-to-gross spread against your modified-gross leases
2901 N Holton St (holton & Locust Corner Storefront), Milwaukee, WI 53212
size not published · 0.9 mi N, Harambee
6,999 SF building--Your bakery and salon bays (small corner storefront, Holton corridor)
Cafe Zagora (former Riverwest Co-op Grocery & Cafe), 733 E Clarke St, Milwaukee, WI 53212
size not published · 0.5 mi N, Riverwest
size not published--Your bakery bay (food service)
3276-3278 N Holton St (shannon'a'gans Cafe + Renovation Hub), Milwaukee, WI 53212
3,600 SF · 1.4 mi N, Riverwest
about 3,600 SF building--Your bakery bay (small food service, Holton corridor)
Krs Hair & Wax Studio, E Locust St, Milwaukee, WI 53212 (Exact Number Not Published)
size not published
size not published--Your salon bay (personal care)

Rent per month is the quoted monthly rent; $/SF/yr is the yearly rate per square foot comparable across lease structures.

Subject (yellow) Retail rent comps (ink) Click any pin for its figures, a photo, and its source note.

Market evidence · sales

Sales comparables, 2024 and later

Every study-area building sale of 2024 or later, from the county deed record. Your own trade and the seven most recent direct comps open the table: mixed-use buildings that trade like yours (the Direct comp tag). The expander under the table opens all 43 sales of 2024 or later, including the small apartment and retail trades that price each half of your building in the piece-by-piece valuation (the Small multifamily tag). Sorting works with the expander open or closed. GRM is the sale price divided by one full year of rent (the subject reads GRM 9.43 on in-place rent and 7.94 on market rent). Cap rate is the yearly return on the price after operating costs. Trades away from Riverwest carry their distance and neighborhood. Your own Jan 2026 trade sits in the table so the comparison stays honest.

Sort
PropertyPrice/unitPrice/SFGRMCap rate
subject photo2600-2604 N Booth St Subject
Bought Jan 26, 2026 for $850,000 · 6 units · 7,868 SF
$141,667/unit$108.03/SF9.43 on in-place rent5.85% on in-place net income
subject photo2600-2604 N Booth St - at market rents (Pro Forma) Subject
The same trade measured at market rents · 6 units · 7,868 SF
$141,667/unit$108.03/SF7.94 on market rent7.20% on market net income
3272-3274 N Holton St Direct comp
Sold Aug 26, 2026 for $150,000 · 5,611 SF · 1.4 mi N, Riverwest
-$26.73/SF--
3439-55 N Dr. Martin Luther King Jr Dr Direct comp
Sold Jun 26, 2026 for $400,000 · 5 units · 10,304 SF · 1.7 mi NW, Harambee
$80,000/unit$38.82/SF--
905 E Center St Direct comp
Sold Mar 20, 2026 for $35,000 · 3,396 SF · 0.7 mi N, Riverwest
-$10.31/SF--
comp listing photo2800 W Lincoln Ave (2800-2802) Direct comp
Sold Feb 27, 2026 for $375,000 · 2 units · 4,586 SF · 4.4 mi SW, Layton Park (outside Riverwest)
$187,500/unit$81.77/SF7.747.70%
comp listing photo2674 N Holton St (2674-2678) Direct comp
Sold Feb 17, 2026 for $210,000 · 5 units · 0.6 mi N, Harambee
$42,000/unit-9.726.14%
807-815 W Clarke St Direct comp
Sold Dec 12, 2025 for $185,000 · 4,788 SF · 1.0 mi NW, Lindsay Heights (outside Riverwest)
-$38.64/SF--
426 E Burleigh St Direct comp
Sold Jan 14, 2026 for $900,000 · 3,006 SF · 1.2 mi N, Harambee
-$299.40/SF--

Prices and dates are the recorded deed figures. GRM appears only where the trade published a rent roll; cap rates are implied at that documented rent, less 5% vacancy and 37.2% operating costs (Appraisal for 2600-2604 N Booth St (Steven Lingeman, MAI), effective Jan 12, 2026, p. 95). Transfers that were not market sales sit in the appendix, out of the table.

Subject (yellow) Sales comps (ink) Click any pin for its figures, a photo, and its source note.

Valuation

What the building is worth, piece by piece

2600-2604 N Booth St is really two businesses under one roof: three apartments and three shops. Apartments and shops sell at different rates, so the fair way to price the building is to price each half with its own kind of trade, then add the two answers together.

What each half earns at market

Apartments: $61,140 a year (Appraisal (Lingeman, Jan 12, 2026), p. 69). Shops: $45,980 a year (Appraisal (Lingeman, Jan 12, 2026), p. 86). Together: $107,120 a year.

  1. The apartments: buyers pay 7.74 to 9.72 times rent for this kind of building.

    The four Milwaukee trades with documented rent rolls set the band at 7.74 to 9.72 times rent. The table at the end of this chapter lists all four with your own trade, each row carrying its source note.

    Applying that band to the apartments' $61,140 of market rent: low $473,224 at 7.74 times, middle $519,690 at 8.5 times, high $594,281 at 9.72 times (the component calculation). The upper two include those mixed buildings' storefront income inside the multiplier, so they lean generous for a pure apartment half. That is why the middle of the band is used.

  2. The shops: priced by return, not by a rent multiple.

    Small Milwaukee mixed-use and retail trades of 2025 and 2026 change hands at 6.6% to 8.5% returns on their documented income (the four trades behind the bands, source note). After market operating costs for this kind of building (37.2% of rent, Appraisal (Lingeman, Jan 12, 2026), p. 95) and a 5% vacancy allowance, the shops' $45,980 of rent supports $27,432 of net income: at an 8.5% return $322,726, at 7.5% $365,756, and at the 7.2% return the appraisal concluded (Appraisal (Lingeman, Jan 12, 2026), pp. 84-87) that is $380,995.

  3. The answer, piece by piece.
    Apartments
    Low
    $473,224
    Middle
    $519,690
    High
    $594,281
    Shops
    Low
    $322,726
    Middle
    $365,756
    High
    $380,995
    Whole building
    Low
    $795,949
    Middle
    $885,446
    High
    $975,276

    The purchase was $850,000 (County deed #11572508), which sits inside that range and just under the middle (the component calculation).

Two other ways to check the same answer

Whole-building multiples. Mixed buildings with a similar shop-to-apartment split changed hands at 7.74 to 9.72 times rent. On the building's $107,120 of market rent that is $829,109 to $1,041,206, middle $910,520 (the component calculation).

Straight return. Net income of $63,908 at the 7.2% to 8.5% return band is $751,856 to $887,608 (the component calculation).

All three routes land in the same neighborhood, roughly $751,856 to $1,041,206. Nothing in the range depends on a trade older than 2024.

The trades behind the bands

Your own trade and the four Milwaukee trades with documented rent rolls: every 2024 or later study-area trade that published a rent roll. The other 2024 or later trades published no rent roll, so they carry no GRM or cap rate and stay in the sales table above. Sort any column; each row's story and sources open in its Details.

Sort
PropertySoldPriceRent basisGRMCap rate
2600-2604 N Booth St Subject
3 apartments and 3 shops at today's rents
Jan 26, 2026$850,000$90,120/yr, in place9.435.85%
2600-2604 N Booth St - at market rents (Pro Forma) Subject
the same trade measured at market rents
Jan 26, 2026$850,000$107,120/yr, at market7.947.20%
comp listing photo2933-2935 N Weil St Direct comp
5 units with a documented rent roll
Oct 18, 2024$647,500$75,300/yr, documented8.606.94%
comp listing photo800 E Chambers St Direct comp
storefront plus 5 apartments (same unit count as yours)
Jul 2, 2025$540,000$68,400/yr, documented7.897.56%
comp listing photo2674 N Holton St (2674-2678) Direct comp
2 storefronts plus 3 apartments (your Holton corridor)
Feb 17, 2026$210,000$21,600/yr, at sale9.726.14%
comp listing photo2800 W Lincoln Ave (2800-2802) Direct comp
bakery plus residence (the closest class match)
Feb 27, 2026$375,000$48,420/yr, documented7.747.70%

This table carries the four Milwaukee trades with documented rent rolls (every 2024 or later study-area trade that published one) plus your own trade measured twice. GRM is the sale price divided by one full year of rent at the basis shown. Cap rate is the yearly return on the price after 5% vacancy and 37.2% operating costs (Appraisal (Lingeman, Jan 12, 2026), p. 95). Your own trade is in the table twice: at today's rent and at market rent.

Subject (yellow) The four trades behind the bands (ink) Click any pin for its figures, a photo, and its source note.

Where you stand

Where you stand at these numbers

You paid $850,000 on Jan 26, 2026 ($141,667 per unit, $108.03 per SF) (County deed #11572508). Priced piece by piece at market rents, the building works out to $795,949 to $975,276 with a middle of $885,446, and the two cross-checks agree ($751,856 to $1,041,206) (the component calculation). On today's rent you bought at GRM 9.43; on market rent, GRM 7.94 (the trade at both rents, source note). Recent mixed-use trades ran 7.74 to 9.72 times rent, so both of your numbers sit inside the market (the four trades behind the bands, source note).

Value, piece by piece

$795,949-$975,276

Apartments at 7.74 to 9.72 times rent plus shops at a 7.2% to 8.5% return (the component calculation).

Middle of that range

$885,446

Against the $850,000 you paid (County deed #11572508).

Rent gap per year

$17,000

Worth about $139,000 of value at the same rates (the gap measured, source note).

The upside is the rent roll

At market rents the building grosses $107,120 a year (Appraisal (Lingeman, Jan 12, 2026), pp. 69, 86). In place it grosses $90,120 (apartments $50,340, shops $39,780) (Appraisal (Lingeman, Jan 12, 2026), p. 68). The gap is $17,000 a year: $10,800 on the apartments (Apt 1 and Apt 3 sit below market) and $6,200 on the shops (the acupuncture lease never repriced after the tenant expanded into 808 E Clarke St; that bay's potential is $22,400 a year at $14.00 per SF) (the gap measured, source note). Closing the gap is worth about $139,000 of value ($91,800 on the apartments at 8.5 times rent, $47,160 on the shops at a 7.85% return) (the component calculation).

The timing is in the leases: the bakery lease runs to Nov 30, 2026, the acupuncture lease to Jul 31, 2026, and the salon to Sep 30, 2027. The first two re-leases are the chance to price to market without turning a tenant over.

The building's condition is settled and strong: tall ceilings, rooftop decks on the two upper apartments, in-unit washer and dryer plus dishwasher in every apartment, and parking for about four cars off the alley. The gap is between what the units earn and what the evidence says they can earn, so the work that pays is the rent roll, not the exit.

Where everything sits

Comp map

Layers
Subject (yellow) Comps (ink) Click any pin for its figures, a photo, and its source note.

One comp has no published street number and is not on the map. Map data (c) OpenStreetMap contributors.

Appendix

Context kept out of the tables

Three groups of records informed the study but are not market comps for your building. They are kept here, labeled, so nothing is hidden and nothing distorts the tables above.

Transfers that were not market sales (6)

These changed hands on paper, not on the market. None is a priced trade:

  • 2556 N Booth St: The Dec 2024 transfer was a retitle to the owner's own company (county deed #11476285, quit claim, nothing recorded against the title). No market sale occurred; the $168,500 figure on the property record is an estimated value, not a price.
  • 2671-2679 N Holton St: The Apr 4, 2024 transfer was a gift (county deed #11410495, quit claim). The $162,500 figure on the property record is an estimated value, not a price.
  • 833 E Burleigh St: The Oct 23, 2024 transfer moved the building into the owner's own revocable trust (county deed #11459569). The $118,500 figure is an estimated value, not a price.
  • 831-833 W Burleigh St: The Jun 5, 2024 transfer was a family-gift land contract (county deed #11425227) with $0 recorded. The $70,400 figure exists only on the property record's sale line.
  • 400 E Burleigh St: Recorded Jan 14, 2025, but the deed conveys Mar 1, 2019 (county deed #11480607), before the 2024 window of this study.
  • 3271-3273 N Holton St: Recorded Jan 22, 2025, but the deed conveys Jul 1, 2019 (county deed #11480609), before the 2024 window of this study.
Residential alternates (5)

Just below the seven comps above; useful as brackets, not as anchors:

  • 2611 N Humboldt Blvd (3BR/1BA, 1,400 SF, $1,550/mo) (Trulia). Exact size match to your Apt 1/3 (1,400 SF) with a full 2026 lease cycle: listed May 2026 at $1,550 and removed Jun 10, 2026. Loses on the 3BR layout and the 1-bath cluster.
  • 2518 N Humboldt Blvd (2BR pair, 1,246 SF, $1,275/mo for the lower) (Zumper). Amenity floor bracket: on-site laundry only, no washer and dryer in the unit. The $1,275 lower is the only unit priced now (the $1,550 upper is no longer listed).
  • 2556 N Booth St upper duplex (2BR, 950 SF, $1,400/mo). Same street with porches, but marketed with deferred maintenance and no off-street parking: the quality-floor bracket. The $1,400 rent is the appraiser's Jan 2026 observation (Appraisal for 2600-2604 N Booth St (Steven Lingeman, MAI), effective Jan 12, 2026, pp. 60-61).
  • 3015-3015B N Pierce St (3BR pair, 888 and 1,650 SF, $1,395-$1,495/mo) (Zillow). Balcony and washer and dryer hookups (not in the unit); 3BR cross-type. Shows the size discount at 1,650 SF ($0.91/SF/mo).
  • 3314 N Buffum $845 / 3228 N Achilles $945 / 2846 N Holton $950 (2BR/1BA) (Zillow). A lower product tier that would drag the market read below your units' quality: the low anchor of the range.
Retail alternates (9)

Neighborhood retail records outside the Riverwest small-bay set, each with its reason:

  • 5901 W Vliet St (storefront with residential above, $2,900/mo ask) (Shorewest MLS #1941639). West of the river is its own submarket (Washington Heights and Wick Field): context only. Listing evidence: Shorewest MLS #1941639.
  • 5316 W Vliet St (main level retail, $1,800/mo) (Realty.com). West of the river is its own submarket: context only.
  • 3203 N Holton St (1,000 SF, $1,400/mo plus $50/mo CAM). The exact bakery-bay size on your Holton corridor. Its only record is a Dec 2024 Craigslist post, so it sits outside the comp set.
  • 3575 N Oakland Ave, Shorewood (1,130 SF, $18.00/SF/yr modified gross) (Realmo). Shorewood is a different submarket. Subject-class co-tenants (personal care and health services).
  • 1845 N Farwell Ave (950 SF, $14.00/SF/yr) (LoopNet). East Side, east of the river: different submarket, and an office and loft user rather than food, health, or beauty.
  • 1725A S 12th St (1,000 SF, $11.70/SF/yr gross all-in) (Sidello Property). South side: different submarket. A band-edge figure.
  • 7911 W Becher St (900 SF, $14.67/SF/yr modified gross) (CommercialCafe). West Allis border: different submarket. A band-edge figure.
  • 1300 E Locust St (8,719 SF freestanding) (Showcase). Above the size band for your bays and no rent was ever published. It confirms the E Locust corridor sits in the Riverwest submarket.
  • 731-735 E Center St (24,000 SF bar and restaurant building) (LoopNet). A full-service bar and restaurant building at 24,000 SF: a different user class and size than your bays. The strongest Riverwest corridor record.

Every row and figure block on this site carries its source note link: source notes.