Booth St market study · private draft2600-2604 N Booth St, Milwaukee 53212
Brick building from the street

Market study for the owner · Riverwest, Milwaukee 53212

2600-2604 N Booth St

6 units, 7,868 SF, bought Jan 26, 2026 at $850,000 (County deed #11572508). Where it stands in the 2026 market, by the numbers, every figure sourced.

Where you stand (short version)

The price sits between today's value and the market value

You paid $850,000 on Jan 26, 2026 (County deed #11572508). Measured against rent, that is The price divided by one full year of rent.It answers: what are buyers paying per dollar of rent for buildings like this? 9.37 on today's rent and 7.25 on market rent (the rent roll and the county deed record). Run three ways on both sets of rents, the building works out to $650,000 on today's leases and $875,000 at market rents. The $225,000 between them is the rent the building has not collected yet. The units are in great shape and fully leased; the rents are simply below market.

Value on today's leases

$650,000

Every approach on this page run on the rent the building collects today, the leased fee (the valuation matrix).

Value at market rents

$875,000

The same three approaches on the Pro Forma rents, against the $850,000 you paid (County deed #11572508).

Rent gap per year

$26,496

Worth $225,000 of value: the gap at 8.5 times rent (the rent roll and the Pro Forma calculation).

The rent roll

Six units, all let, as of Aug 31, 2026

Every What a tenant is actually paying today on a signed lease.Bankable: rent a buyer can count on. on this site starts here: the property manager's rent roll as of Aug 31, 2026 (the Aug 2026 rent roll).

UnitTenantSFMonthly rentRent $/SF/yrLease fromLease to
Apt 1Susan Bietila1,440$1,400/mo$11.67Jul 16, 2017Jul 31, 2027
Apt 2Patrick C. Tate1,050$1,495/mo$17.09Jun 17, 2026May 31, 2027
Apt 3Cansu Girgin1,421$1,350/mo$11.40Aug 3, 2020Jul 31, 2027
610 E Clarke St (salon)London's Healthy Hair500$765/mo$18.36Oct 1, 2024Sep 30, 2027
2600 N Booth St (acupuncture)Being TCM, LLC (MKE Acupuncture)1,050$1,350/mo$15.43Aug 1, 2024Aug 31, 2028
2604 N Booth St (bakery)The Baker's Connection LLC1,000$1,200/mo$14.40Dec 1, 2024Nov 30, 2026
Totals6 units, 100% occupied6,461$7,560/mo$14.04

Rent $/SF/yr is monthly rent times twelve divided by that unit's square footage, the figure the rent roll prints. Totals: 6 units, 100% occupied, 6,461 SF let, $7,560 a month ($90,720 a year), averaging $14.04 per SF a year. Every figure on this table is printed on the manager's own roll the Aug 2026 rent roll.

The property in pictures

29 photos from the sale listing

Click any photo to open it full size; the arrow keys and the on-screen buttons step through the set. All 29 come from the 2025 sale listing (LoopNet listing 35897675).

The subject

Property
2600-2604 N Booth St (also fronting 808/810 E Clarke St) (the property record)
Units and mix
6 units: 3 apartments (2BR) plus 3 street-level shops (bakery, acupuncture clinic, salon) (the rent roll)
Building
7,868 SF gross (7,011 SF rentable), built 1880 (Appraisal (Lingeman, Jan 12, 2026), p. 35)
Price
$850,000 on Jan 26, 2026 (County deed #11572508)
Per unit, per SF, assessment
$108.03 per SF · $141,667 per unit · assessed $838,300 (2025) (the deed and the property record)

7,868 SF is gross building area; the The space that actually earns rent.Rents and values are figured on this, not on the whole building. is 7,011 SF (Appraisal (Lingeman, Jan 12, 2026), p. 35).

Market evidence · rents

Residential rent comparables

Seven two-bedroom comps in Riverwest and just around it, sized against each of your three apartments. Your building appears twice: at today's rents and at market (the at-market-rents row). Sort any column; each listing's story and source open in its Details.

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subject photo2600-2604 N Booth St Subject
3 apartments at today's rents
3x 2BR, 1.5-2.5 BAavg 1,304 SFavg $1,415/mo ($4,245 total)$1.09/SF/mo
subject photo2600-2604 N Booth St - at market rents (Pro Forma) Subject
the same 3 apartments at market rents
3x 2BR, 1.5-2.5 BAavg 1,304 SFavg $2,099/mo ($6,297 total)$1.61/SF/mo
comp listing photo2105 N Booth St Unit 1, Milwaukee, WI 53212
1000 SF · 0.5 mi S, Riverwest
2BR / 1BA1,000 SF$1,799/mo$1.80/SF/mo
comp listing photo2204 N Booth St Lower, Milwaukee, WI 53212
1300 SF · 0.5 mi S, Riverwest
2BR / 1.5BA1,300 SF$1,950/mo$1.50/SF/mo
comp listing photo2822 N Fratney St #A, Milwaukee, WI 53212
905 SF · 0.3 mi NE, Riverwest
2BR / 1BA905 SF$1,545/mo$1.71/SF/mo
comp listing photo914 E Townsend St Upper, Milwaukee, WI 53212
1150 SF · 1.0 mi N, Riverwest
2BR / 1BA1,150 SF$1,400/mo$1.22/SF/mo
comp listing photoRow House 31, 2650 N Humboldt Ave, Milwaukee, WI 53212
1550 SF · 0.4 mi E, Riverwest
2BR / 2.5BA1,550 SF$2,345/mo$1.51/SF/mo
comp listing photo2138 N Buffum St Lower, Milwaukee, WI 53212 (Brewer's Hill)
1200 SF · 0.5 mi S, Beerline B
2BR / 1BA1,200 SF$1,625/mo$1.35/SF/mo
comp listing photo2332 N Holton St #2332, Milwaukee, WI 53212
1105 SF · 1.1 mi N, Harambee
2BR / 1BA1,105 SF$1,590/mo$1.44/SF/mo
Comps only: mean / median$1,751/$1,625$1.50/$1.50

The tagged match names the subject unit each comp is sized against; the 1-bath comps sit below your units' 1.5+ bath cluster and never anchor the top of the range. Rents are What a landlord advertises.A wish, not a fact, and always labeled on this site. unless the row says otherwise. Beds and baths are quoted from each listing's own page. The footer carries the mean and the median of the seven comps; your two rows are not counted in it. The at-market row takes the 75th percentile of those seven $/SF rates and applies it to each of your units.

Subject (yellow) Residential rent comps (ink) Click any pin for its figures, a photo, and its sources.

Market evidence · rents

Retail rent comparables

What can you actually get for a 1,000 SF bakery bay, a 1,050 SF acupuncture bay, and a salon bay of about 500 SF?

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subject photo2600-2604 N Booth St Subject
your three bays: bakery, acupuncture clinic, salon · at today's rents
your own three bays (bakery, acupuncture clinic, salon)2,550 SF (500 / 1,000 / 1,050)$3,315/mo in place$15.60/SF/yr7,000 AADT (2023)0.00 mirent roll, Aug 2026 (signed leases)No
subject photo2600-2604 N Booth St Subject
your three bays: bakery, acupuncture clinic, salon · at market rents
your own three bays (bakery, acupuncture clinic, salon)2,550 SF (500 / 1,000 / 1,050)$3,471/mo at market$16.33/SF/yr7,000 AADT (2023)0.00 miour benchmark (median of the retail survey)No
subject photo2604 N Booth St Subject's own bay
Riverwest proper (Booth St corridor)
small inline shop / studio-clinic flex storefront1,000 SF$1,200/mo$14.40/SF/yr7,000 AADT (2023)0.00 mirent roll 2024+No
3901-3925 N Richards St
Williamsburg Heights / Riverworks BID (Riverwest NE edge)
small inline shop (former GameStop in-line unit; anchored center)1,447 SF$1,688/mo$14.00/SF/yr6,000 AADT (2023)1.55 miactive listingNo
comp listing photo3575 N Oakland Ave
Shorewood (N Oakland Ave retail corridor)
small inline shop (first-floor retail; health/personal-care co-tenants)1,346 SF$2,916/mo$26.00/SF/yr14,500 AADT (2023)1.47 miactive listingYes
2514-2516 E Capitol Dr
Shorewood ('Wisconsin's most walkable community' per listing)
small inline shop (street retail storefront; boutiques/retail pitched)1,475 SF$2,397/mo$19.50/SF/yr820 AADT (2019)2.08 miactive listingYes
1725A S 12th St
Lincoln Village / south side (S 12th & W Lincoln Ave corridor)
salon / personal care / small inline shop (boutique, yoga, med-spa pitched)1,000 SF$975/mo$11.70/SF/yr4,000 AADT (2021)3.92 miactive listingYes
2197 S Kinnickinnic Ave
south side, Bay View
small inline shop (storefront retail; last use dog-training facility)1,600 SF$2,400/mo$18.00/SF/yr4,200 AADT (2022)4.23 miactive listingYes
7911 W Becher St
south side, Honey Creek Settlement (West Allis border)
small inline shop (neighborhood storefront; retail/service uses, zoned C-2)900 SF$1,100/mo$14.67/SF/yr4,600 AADT (2024)6.84 miactive listingYes
Comps only: mean / median$1,913/$2,043$17.31/$16.34

Every row here cleared the eligibility rule: a listing that was live when checked, or a rent roll dated 2024 or later. The Eligibility column names which one - 6 rows rest on listings that were live when checked and 0 on a published rent roll. An MLS sold or leased line is never counted as a signing: rows whose only evidence was that line are out of the table and listed in the appendix with their reasons. Rent basis under each row says whether the figure is an asking rate or a published rent roll. Your own bakery bay is in the table as a reality check and is not counted in the footer. The smallest bay in the pool is 900 SF, so no true 500 SF bay exists as a comp: the salon read rests on the 1725A S 12th St (1,000 SF, $11.70), the closest real evidence. Rent per month is the quoted monthly rent; $/SF/yr is the yearly rate per square foot, comparable across Who pays the building's operating costs.The same rent can mean very different income to the owner.. Traffic is the WisDOT annual average traffic count at the nearest station. This comp sits outside Riverwest.Context, not home-turf evidence. flags a row that sits outside Riverwest. These are small-bay retail leases: An honest label: this comp is not true mixed-use.Useful, but not the same. - not a true mixed-use comp. The footer carries the mean and the median of the comp rows; your own rows are not counted in it. The at-market row takes the median of those comp rates and applies it bay by bay.

Bakery bay, about 1,000 SF: 1725A S 12th St (1,000 SF, $11.70), 7911 W Becher St (900 SF, $14.67). Acupuncture bay, 1,050 SF, the next size up: 3901-3925 N Richards St (1,447 SF, $14.00), 3575 N Oakland Ave (1,346 SF, $26.00), 2514-2516 E Capitol Dr (1,475 SF, $19.50), 2197 S Kinnickinnic Ave (1,600 SF, $18.00). Salon bay, about 500 SF: 1725A S 12th St (1,000 SF, $11.70).

Subject (yellow) Retail rent comps (ink) Click any pin for its figures, a photo, and its sources.

Market evidence · sales (1 of 3)

Price per unit and per square foot

What do buyers pay A yardstick that puts different-sized buildings on the same scale.It is how your building is measured against bigger and smaller ones. for true retail-over-residential mixed-use near the subject?

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subject photo2600-2604 N Booth St Subject
actual trade, bought Jan 26, 2026
3x2BR apartments + 3x commercial (incl. turnkey bakery) = 6 units (3 commercial + 3 residential)67,868Jan 26, 2026$850,000$141,667/unit$108.03/SF
subject photo2600-2604 N Booth St Subject
value indicated at market rents
3x2BR apartments + 3x commercial (incl. turnkey bakery) = 6 units (3 commercial + 3 residential)67,868value indicated$875,000$145,833/unit$111.21/SF
comp listing photo800 E Chambers St
unit config closest (6u; 1C+5R vs subject 3C+3R) | SF -41% | 0.5 mi | built 1905 vs 1880
1 storefront + 5 apts64,626Jul 2, 2025$540,000$90,000/unit$116.73/SF
3272-3274 N Holton St
use config closest (retail storefront over 2 apts) | SF -29% | 0.6 mi | PRIORITY dossier
1 storefront + 2x1BR35,611Aug 28, 2026$150,000$50,000/unit$26.73/SF
1333-35 N Dr. Martin Luther King Jr Dr
2 commercial + 1 residential (commercial-rich) | SF -34% | 0.8 mi
2 commercial + 1x1BR35,178May 27, 2025$675,000$225,000/unit$130.36/SF
3439-55 N Dr. Martin Luther King Jr Dr
5 units (1C+4R) | SF +31% (largest in set) | 1.2 mi
1 commercial + 4 apts510,304Jun 26, 2026$400,000$80,000/unit$38.82/SF
707 E Brady St
Brady St retail corridor (1C+2R) | SF -37% | 1.0 mi
1 commercial + 2 apts34,952Jul 30, 2025$750,000$250,000/unit$151.45/SF
3201 N Holton St (3201-3205)
same Holton St corridor (2R+1C, commercial 1,000 SF = 31%) | SF -58%
2 residential + 1 commercial33,266Oct 7, 2024$250,000$83,333/unit$76.55/SF
comp listing photo2674 N Holton St (2674-2678)
closest use config in the set (2 storefronts + 3 apartments vs 3 + 3) | SF -28% | same Holton St corridor | PRIORITY dossier
2 storefronts + 3 apts55,652Feb 17, 2026$210,000$42,000/unit$37.15/SF
Comps only: mean / median$117,190/$83,333$82.54/$76.55

Every row is a county-deed trade of 2024 or later with the price, the date, the unit count and the building size all published. The subject's rate per square foot is on 7,868 SF of gross building area (7,011 SF rentable: $121.24 per SF). Fit to the subject sits under each address. Every row clears: 2024+ COE, TRUE mixed-use (retail over residential), surrounding area (Riverwest/Brewer's Hill/Harambee/East Side, at most 1.2 mi), complete price-date-units-SF, deed-backed.

Median $83,333 per unit (range $42,000 to $250,000) and $76.55 per SF (range $26.73 to $151.45). Subject $141,667/unit vs median $83,333/unit; $108.03/SF vs median $76.55/SF.

Subject (yellow) Sales comps (ink) Click any pin for its figures, a photo, and its source note.

Market evidence · sales (2 of 3)

Gross rent multiple

What The price divided by one full year of rent.It answers: what are buyers paying per dollar of rent for buildings like this? do investors pay for income buildings like this?

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subject photo2600-2604 N Booth St Subject
actual trade, bought Jan 26, 2026
mixed-use (3C+3R)67,868Jan 26, 2026$850,000$7,560/mo9.37in place on Aug 31, 2026
subject photo2600-2604 N Booth St Subject
value indicated at market rents, $875,000
mixed-use (3C+3R)67,868value indicated$875,000$9,768/mo7.46our Pro Forma method
comp listing photo2800 W Lincoln Ave (2800-2802)
turnkey bakery (~2,800 SF) + 3BR residence (building 4,586 SF)
mixed-use (retail over residential)24,586Feb 27, 2026$375,000$4,035/mo7.74closed, documented
comp listing photo800 E Chambers St
1 storefront commercial + 5 apartments (3BR, 2BR, 1BR, 1BR+den, studio); 4,626 SF, built 1905
mixed-use (retail over residential)64,626Jul 2, 2025$540,000$5,700/mo7.89closed, documented
3272-3274 N Holton St
1 ground-floor commercial storefront + 2x 1BR apartments upstairs (each with private outdoor space) = 3 UNITS (1 commercial + 2 residential). Shorewest print page: 'Total Number of Units: 3'. 1-car attached garage + 1 ou
mixed-use (retail over residential)35,611Aug 28, 2026$150,000$2,750/mo4.55closed, estimate
2859-2861 N Booth St
2x2BR + 1x?BR (duplex + house; RETR 3 units)
different asset type - not a true mixed-use comp
small multifamily33,529Jun 10, 2025$430,000$2,648/mo13.53closed, partial+impute
3045-3047 N Booth St
2x?BR (duplex + house; assessor 4 bedrooms total)
different asset type - not a true mixed-use comp
small multifamily22,849Apr 11, 2025$399,900$2,812/mo11.85closed, partial+impute
2330-2332 N Holton St
2x2BR (duplex)
different asset type - not a true mixed-use comp
small multifamily22,190Aug 22, 2025$241,000$3,180/mo6.32closed, estimate
comp listing photo2674 N Holton St (2674-2678)
2 storefront commercial bays (vacant at sale) + 3 apartments (1BR vacant, 1BR $850, 2BR $950)
mixed-use (retail over residential)55,652Feb 17, 2026$210,000$1,800/mo9.72closed, documented
Comps only: mean / median8.80/7.89

GRM (annual) = sale price / gross annual scheduled rent (12 x monthly). Monthly GRM = price / monthly gross rent. Both labeled on every row. Basis under every row says whether the rent is documented, partly imputed, or an estimate. Small multifamily rows carry the asset-type label instead of any averaging rule: Jay and Mark decide how much each row counts.

The three mixed-use trades with documented rents print 7.74 to 9.72 times annual rent. Your building bought at 9.37 on today's below-market rents and 7.25 at market rents. The small multifamily rows print 6.32 to 13.53 - a different asset type, not a true mixed-use comp, and never a blind comparable.

Subject (yellow) Sales comps (ink) Click any pin for its figures, a photo, and its source note.

Market evidence · sales (3 of 3)

Going-in cap rate

What going-in The yearly return on the price after operating costs.It answers: what yield do investors demand here? do investors pay for small income buildings like this?

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3477-3479 N 2nd St, Milwaukee, WI 53212
Harambee (53212)
17.15%listing-published$249,000 askOct 1, 20262,838 SF1.20 mi
4842 W. Lisbon Avenue, Milwaukee, WI 53208
West Lisbon / Uptown (53208)
10.25%listing-published$345,000 askFeb 2, 20263,284 SF3.17 mi
4630 W North Ave, Milwaukee, WI 53208
West North Ave / Burnham Park (53208)
7.88%listing-published$545,000 askJan 24, 20265,712 SF3.47 mi
1800 N Farwell Ave, Milwaukee, WI 53202
East Side / Lower East Side (53202)
6.50%broker-published$2,700,000 ask--1.22 mi
1947-49 N Dr. Martin Luther King Jr Dr, Milwaukee, WI 53205
Harambee (53205)
13.78%appraisal-published$180,000Apr 16, 20251,848 SF0.84 mi
2034-36 N Dr. Martin Luther King Jr Dr, Milwaukee, WI 53205
Harambee (53205)
7.15%appraisal-published$329,000Dec 1, 20253,030 SF0.77 mi
2670 N Holton St (2670-2672), Milwaukee, WI 53212
Harambee / Riverwest border (53212)
8.73%appraisal-published$195,000Nov 25, 20253,114 SF0.12 mi
3201 N Holton St (3201-3205), Milwaukee, WI 53212
Harambee (53212)
10.21%appraisal-published$250,000Oct 7, 20243,266 SF0.76 mi
comp listing photo800 E Chambers St, Milwaukee, WI 53212
Riverwest (53212)
7.18%appraisal-published$540,000Jul 2, 20254,626 SF0.52 mi
1326-1337 W Oklahoma Avenue, Milwaukee, WI 53215
South Side / W Oklahoma Ave (53215)
different asset type - not a true mixed-use comp
6.55%broker-published$425,000 askApr 30, 20261,250 SF5.50 mi
3332A N Third St, Milwaukee, WI 53212
Riverwest / N 3rd St (53212)
different asset type - not a true mixed-use comp
9.54%listing-published$260,000 askAug 17, 20264,155 SF1.07 mi
117 E Chambers St, Milwaukee, WI 53212
Riverwest / E Chambers St (53212)
different asset type - not a true mixed-use comp
8.11%listing-published$185,000 askJul 10, 20261,960 SF0.58 mi
Comps only: mean / median9.42%/8.42%

Every cap rate in this table is published by somebody else: a listing, a broker, or an appraisal, named in each row's Where a cap rate came from: printed by a broker, listing or appraiser, or figured by us from documented income and expenses.Whose number it is changes how much it can carry. column. Nothing on this page is calculated from rent. Rows that are a small multifamily or small-bay retail property carry "different asset type - not a true mixed-use comp". The subject's own two cap rates are appraisal-published: 5.85% on the 2025 net income of $49,725 in the owner's operating statement (Appraisal, pp. 126+) and 7.20%, the concluded overall rate published in the appraisal (Appraisal for 2600-2604 N Booth St (Steven Lingeman, MAI), effective Jan 12, 2026, pp. 95, 98).

Published caps run 6.50% to 17.15% across these 12 properties. The 5 closed mixed-use trades within 0.84 mi of your building print 7.15%, 7.18%, 8.73%, 10.21%, 13.78%, median 8.73% - that is the market's own pricing for this asset class.

Subject (yellow) Published cap evidence (ink) Click any pin for its figures, a photo, and its source note.

Valuation

What it is worth with today's leases, and what it is worth at market rents

The As-Is column is what the building is worth with the leases that are on it today, which an appraiser calls the leased fee. The At-Market column is what it is worth if every unit rented at market, the fee simple. Both columns are run the same way on purpose: the same seven sales set the price per SF and the price per unit, the same published cap rates divide the income, and the same published multiple band multiplies the rent. Only the income changes. All three apartments and two of the three shops are leased below the market this study's own surveys show, so the as-is column is worth less by exactly what that rent gap is worth.

Line itemAs-Is (today's leases, the leased fee)At-Market (Pro Forma rents, the fee simple)
Sales comparison, price per SF$210,312 to $1,191,609 (middle $602,295)
The published range of the seven sales, $26.73 to $151.45 per SF, applied to 7,868 SF. Same in both columns: the sales are the price evidence, and a sale prices the rent the building can earn, not only the rent it collects today.
$210,312 to $1,191,609 (middle $602,295)
The published range of the seven sales, $26.73 to $151.45 per SF, applied to 7,868 SF. Same in both columns: the sales are the price evidence, and a sale prices the rent the building can earn, not only the rent it collects today.
Sales comparison, price per unit$252,000 to $1,500,000 (middle $499,998)
The same seven sales, $42,000 to $250,000 per unit, applied to six units. Same in both columns: the sales are the price evidence, and a sale prices the rent the building can earn, not only the rent it collects today.
$252,000 to $1,500,000 (middle $499,998)
The same seven sales, $42,000 to $250,000 per unit, applied to six units. Same in both columns: the sales are the price evidence, and a sale prices the rent the building can earn, not only the rent it collects today.
Direct capitalization$495,982 to $605,584 (middle $550,000)
Net income $43,299 on today's leases, divided by the published 7.15% to 8.73% on the closed mixed-use trades.
$732,354 to $894,188 (middle $800,000)
Net income $63,934 at market rents, with the same 5% vacancy and the same running costs, at the same 7.15% to 8.73%.
Gross rent multiple$702,173 to $881,798 (middle $771,120)
The $90,720 the building collects, at the published 7.74 to 9.72 times rent.
$907,252 to $1,139,340 (middle $996,336)
The $117,216 at market rents, at the same 7.74 to 9.72 times rent.
Reconciled value$650,000
The price evidence and the documented income, with the multiple band as the check.
$875,000
The same three approaches on the Pro Forma rents.
What the rent gap is worth$225,000 more at market rents
The $26,496 a year the building is not collecting, at 8.5 times rent, is the whole distance between the two value columns above.

Every price per SF in this table is on the building's 7,868 SF of gross building area, the same basis the sales table uses (7,011 SF is rentable, $121.24 per SF). The cost approach is left out: this is 1880 stock, and depreciation makes it weak support for a value conclusion.

How the three approaches are run

  1. Sales comparison.

    The two comparison rows are the same in both columns, and that is the point. A sale is price evidence, and a buyer pays for the rent the building can earn, not only for the rent it collects today. The leases that are on the building bind the income, so an as-is buyer pays less for the same building: that discount is the rent gap, and the last row of the table puts a number on it (the seven sales behind the comparison rows).

  2. Direct capitalization.

    The same net income divided by published caps only. The closed mixed-use trades in the cap table print 7.15% to 8.73% for a well-kept, fully-occupied building. The smallest and most commercial-heavy of them prints 13.78%, shown in that chapter as what weaker stock trades at, and it is not part of this band (the published caps behind the capitalization row).

  3. Gross rent multiple.

    The rent multiplied by the published 7.74 to 9.72 times rent on the mixed-use trades with documented rents. The small multifamily rows in that chapter print 6.32 to 13.53 times rent: a different asset type, labeled that way in the table, and not used here. The same band multiplies the in-place rent in the as-is column and the market rent in the at-market column (the published multiples behind the rent multiple row).

  4. Reconciled value.

    Judgment, not an average. The price evidence and the documented income carry the conclusion and the multiple band is the check. The as-is value lands between the capitalization figure and the multiple figure on today's rent, nearer the income, because the multiple band was set on buildings with documented market rents. The at-market value is that value plus the rent gap at the middle of the multiple band, because the two columns differ only by the income (the reconciliation).

Net proceeds

What you'd walk away with

The sale price, less the selling costs, less the mortgage. Change any number and the net moves with it. It opens at the at-market value ($875,000); the buttons switch to today's value or the $850,000 you paid.

$

Brokerage commission

Transfer and recording fees

The transfer fee follows the price at Wisconsin's published rate; change it for a specific quote.

Gross sale price
$875,000
Total brokerage commission, 6%.The listing side and the buyer's side together, on this sale.
$52,500
Wisconsin charges the seller $3 for every $1,000 of the price, per Wis. Stat. 77.22.Milwaukee County then adds a flat $30 to record the deed, per Wis. Stat. 59.43.
$2,625
Milwaukee County recording fee
$30
The owner's title policy and the closing fees for a sale this size.Title company quotes vary.
$2,000
The closing lawyer and the small documents a sale needs.A planning number; replace it with the quote.
$500
Total selling costs
$57,655
The mortgage balance from the Aug 2026 books.Update it to today's payoff quote.
$317,614.97

What is left of the sale price after the selling costs and the loan payoff.This is the cash the sale puts in your hand.

$499,730.03

Net is 57.1% of the price. Gain over the $850,000 you paid (before taxes): +$25,000.

At today's value ($650,000)

$288,905.03

At the market value ($875,000)

$499,730.03

At your price

$499,730.03

Taxes are a CPA conversation; this tool stops at transaction costs and loan payoff.

Rates: the state transfer fee and the county recording fee. Payoff: the Aug 2026 books, 1st mortgage balance.

Where you stand

Where you stand at these numbers

You paid $850,000 on Jan 26, 2026 ($141,667 per unit, $108.03 per SF) (County deed #11572508). On today's rent that is GRM 9.37; on market rent, GRM 7.25 (the rent roll and the county deed record). The same three approaches, run on both sets of rents, put the building at $650,000 on today's leases and $875,000 at market rents (the valuation matrix). The price sits between the two, and the $225,000 between them is the rent the building has not collected yet: the work that pays is the rent roll, not the exit.

Value on today's leases

$650,000

What the building is worth with the leases that are on it, the leased fee (the valuation matrix).

Value at market rents

$875,000

The same three approaches on the Pro Forma rents, against the $850,000 you paid (County deed #11572508).

Rent gap, what it is worth

$225,000

The $26,496 a year of uncollected rent, at 8.5 times rent (the valuation matrix).

The upside is the rent roll

At market rents the building grosses $117,216 a year (the Pro Forma rent calculation). In place it grosses $90,720 (apartments $50,940, shops $39,780) (the Aug 2026 rent roll). The gap is $26,496 a year: $24,624 on the apartments, where all three sit below the benchmark, and $1,872 on the shops, where the salon already rents above it and the bakery and the acupuncture bay sit just below (the rent roll and the Pro Forma calculation). Closing the gap is worth $225,000 of value, the distance between the two reconciled columns of the valuation matrix (the valuation matrix).

The timing is in the leases: the bakery lease runs to Nov 30, 2026, the apartments turn over one at a time from May 31, 2027 to Jul 31, 2027, the salon runs to Sep 30, 2027, and the acupuncture lease runs to Aug 31, 2028. The bakery re-lease and each apartment renewal are the chance to price to market without turning a tenant over.

The building's condition is settled and strong: tall ceilings, rooftop decks on the two upper apartments, in-unit washer and dryer plus dishwasher in every apartment, and parking for about four cars off the alley. The gap is between what the units earn and what the evidence says they can earn.

The books

Income and expenses

Two readings of the same building: the Actual column is the manager's books for the eight months to Aug 31, 2026, restated to a full year, and the What the building earns if every unit rented at market today.Apartments at the top 25% of the survey (the units are nice), shops at the middle (quiet street, soft retail). Comps-only math. column is what the building earns at the rents this study sets. Every Pro Forma line that moves carries its reason on the line itself.

Line itemActual totalActual per SFPro Forma totalPro Forma per SF
Residential rent$45,360$6.47$75,564$10.78
Commercial rent$35,770$5.10$41,652$5.94
Other income (application fees)$112$0.02$112$0.02
Five percent.Even full buildings turn over. allowance (5%)$0$0.00-$5,861-$0.84
Set to zero.No free months or write-offs in this history. (0%)$0$0.00$0$0.00
Total income$81,242$11.59$111,468$15.90
At the run rate, with the $495 roof repair left out.A one-off repair is not a running cost, so it stays out of the Pro Forma.$4,462$0.64$3,719$0.53
Cleaning and janitorial$45$0.01$45$0.01
Grounds, landscaping and trash$3,175$0.45$3,175$0.45
Fire and life safety$2,201$0.31$2,201$0.31
Held at the actuals.Already the market rate for a building this size.$4,869$0.69$4,869$0.69
Held flat.The policy already reflects current pricing.$5,984$0.85$5,984$0.85
Held at the current assessment.No appeal assumed.$16,090$2.30$16,090$2.30
Utilities$2,023$0.29$2,023$0.29
Kept modest on purpose.The bakery lease expires Nov 30, 2026, and turning a unit has real cost.$3,302$0.47$1,500$0.21
Other tenant costs$6,193$0.88$6,193$0.88
Postage, legal and accounting$233$0.03$233$0.03
Professional fees and bank charges from the 2026 ownership transition.Real costs, not running costs, so they are excluded from the Pro Forma.$19,206$2.74$0$0.00
A standard allowance every buyer underwrites: $250 a unit a year.The actual books carry none.$0$0.00$1,500$0.21
Total operating expense$67,784$9.67$47,533$6.78
Operating costs as a share of income.Lower means the building runs efficiently. (%)83.4%42.6%
What the building earns after operating costs, before any mortgage.Value follows this number. (net operating income)$13,458$1.92$63,934$9.12

Actual column: the manager's income statement for the eight months to Aug 31, 2026 multiplied by 12/8, cash basis, so rent shows when it was collected rather than when it was due (the income statement and how both columns are built). Per SF is on 7,011 SF rentable. Expense ratio = total operating expense / total income and NOI = total income - total operating expense, both computed in both columns. Leasing commissions and mortgage interest sit below the NOI line and are not in this table.

What to watch

What would change the Pro Forma most

  1. The bakery lease renewal, and the retail rent band.

    The bakery lease expires Nov 30, 2026, and the retail rents sit at the middle of the survey. Together they move the Pro Forma more than anything else on the income and expense table (the Pro Forma rent calculation).

Sources: the Aug 2026 rent roll; the Pro Forma rent calculation.

Where everything sits

Comp map

Layers
Subject (yellow) Comps (ink) Click any pin for its figures, a photo, and its sources.

Every comp address on this site is on the map. Map data (c) OpenStreetMap contributors.

Appendix

Context kept out of the tables

Three groups of records are not market comps for your building. Each one is here with its reason.

Transfers that were not market sales (6)

These changed hands on paper, not on the market. None is a priced trade:

  • 2556 N Booth St: The Dec 2024 transfer was a retitle to the owner's own company (county deed #11476285, quit claim, nothing recorded against the title). No market sale occurred; the $168,500 figure on the property record is an estimated value, not a price.
  • 2671-2679 N Holton St: The Apr 4, 2024 transfer was a gift (county deed #11410495, quit claim). The $162,500 figure on the property record is an estimated value, not a price.
  • 833 E Burleigh St: The Oct 23, 2024 transfer moved the building into the owner's own revocable trust (county deed #11459569). The $118,500 figure is an estimated value, not a price.
  • 831-833 W Burleigh St: The Jun 5, 2024 transfer was a family-gift land contract (county deed #11425227) with $0 recorded. The $70,400 figure exists only on the property record's sale line.
  • 400 E Burleigh St: Recorded Jan 14, 2025, but the deed conveys Mar 1, 2019 (county deed #11480607), before the 2024 window of this study.
  • 3271-3273 N Holton St: Recorded Jan 22, 2025, but the deed conveys Jul 1, 2019 (county deed #11480609), before the 2024 window of this study.
Residential alternates (5)

Just below the seven comps above; useful as brackets, not as anchors:

  • 2611 N Humboldt Blvd (3BR/1BA, 1,400 SF, $1,550/mo) (Trulia). Exact size match to your Apt 1/3 (1,400 SF) with a full 2026 lease cycle: listed May 2026 at $1,550 and removed Jun 10, 2026. Loses on the 3BR layout and the 1-bath cluster.
  • 2518 N Humboldt Blvd (2BR pair, 1,246 SF, $1,275/mo for the lower) (Zumper). Amenity floor bracket: on-site laundry only, no washer and dryer in the unit. The $1,275 lower is the only unit priced now (the $1,550 upper is no longer listed).
  • 2556 N Booth St upper duplex (2BR, 950 SF, $1,400/mo). Same street with porches, but marketed with deferred maintenance and no off-street parking: the quality-floor bracket. The $1,400 rent is the appraiser's Jan 2026 observation (Appraisal for 2600-2604 N Booth St (Steven Lingeman, MAI), effective Jan 12, 2026, pp. 60-61).
  • 3015-3015B N Pierce St (3BR pair, 888 and 1,650 SF, $1,395-$1,495/mo) (Zillow). Balcony and washer and dryer hookups (not in the unit); 3BR cross-type. Shows the size discount at 1,650 SF ($0.91/SF/mo).
  • 3314 N Buffum $845 / 3228 N Achilles $945 / 2846 N Holton $950 (2BR/1BA) (Zillow). A lower product tier that would drag the market read below your units' quality: the low anchor of the range.
Retail candidates that did not qualify (8)

Neighborhood retail records that did not clear the eligibility rule, each with its reason:

  • 512-514 E Center St. Out of the eligible set: the only listings for it are sale listings dated Jan 1, 2019 and Oct 28, 2018, both delisted, with no rent roll dated 2024 or later and no lease term published.
  • 3041 N Oakland Ave. Out of the eligible set: signed Jul 19, 2023, before the 2024 cutoff, MLS status sold, and its 36-month minimum term ran out Jul 19, 2026 with no renewal evidence.
  • 2634 N Dr Martin Luther King Jr Dr. Out of the eligible set: the only evidence for the $900 figure is the MLS line 'Sold for $900 on Apr 1, 2025', a sold or leased status rather than a signing. No rent roll, lease document or press item exists for the space, no active listing is published for it, and no lease term is published anywhere in the sources.
  • 2701 N Dr Martin Luther King Jr Dr. Out of the eligible set: the only evidence is the MLS line 'Sold for $1,500 on Mar 27, 2025', a sold or leased status rather than a signing. The $2,800 beside it is the original asking price on that same listing; no rent roll, no lease document, no active listing, no lease term.
  • 501 W North Ave, Suite 503. Out of the eligible set: the only evidence is the MLS line 'Sold for $2,500 on Sep 16, 2026', a sold or leased status rather than a signing. Broker pages still display that same ask from the closed listing; no separate active listing, no rent roll, no lease document, no lease term.
  • 1947 N Dr. Martin Luther King Jr. Dr. Out of the eligible set: the only evidence is the MLS line 'Sold for $2,800 on Feb 3, 2026', a sold or leased status rather than a signing, and the $3,000 beside it is the asking price on that same listing. The only other listing at this address is a for-sale listing, not a lease.
  • 4010 N Oakland Ave. Out of the eligible set: the only evidence is the MLS line 'Sold for $2,700 on Dec 12, 2024', a sold or leased status rather than a signing; the broker pages for it read closed. No active listing, no rent roll, no lease document, no lease term.
  • 5312 W Vliet St. Out of the eligible set: the only evidence is the MLS line 'Sold for $1,600 on Jul 1, 2025', a sold or leased status rather than a signing; the broker pages for it read closed. No active listing, no rent roll, no lease document, no lease term.

Every row and figure block on this site carries its sources: the sources page.